Unlocking Communication and Performance at Albany Products
The Challenge
Nigel approached us to help address communication issues, improve team motivation and meet performance requirements across his leadership team. With a diverse group of directors and team leaders, there was a pressing need to cultivate better collaboration, enhance leadership effectiveness and align individual motivations with organisational goals.
Our Approach
Over the course of a year, we implemented a structured coaching program tailored to meet the needs of the team leaders and directors. The process included:
1. Individual Coaching: Each team member underwent six personalised coaching sessions, incorporating the iWAM profiling tool to identify personal motivational drivers, strengths and preferred communication styles.
2. Group Workshops: Following the individual coaching sessions, two workshops were conducted.
Communication Workshop: A session focused on developing open, transparent and psychologically safe communication within the teams. The goal was to improve interaction and create an environment where ideas and feedback could be shared freely.
iWAM Profile Analysis: A group session where team members analysed their iWAM profiles to understand how their motivations influenced their behaviours, communication and leadership styles. This was crucial for recognising how personal preferences impacted team dynamics and success.
The Results
- Enhanced Communication: Teams now communicate more openly and effectively, with a deeper understanding of how different communication styles can either support or hinder team performance.
- Motivation and Leadership Alignment: Leaders gained insights into their team members’ motivations, allowing them to better align individual drivers with organisational goals. This has led to a more motivated and focused workgroup.
- Improved Team Collaboration: The combination of coaching and iWAM profiling helped create a cohesive team environment, where collaboration is stronger and team members are more engaged in achieving collective goals
- Higher Team Performance: With clearer communication and improved alignment between leadership and team members, overall performance has significantly improved, further supporting a productive and results-driven organisation.
Conclusion
Through personalised coaching and the integration of the iWAM profiling tool, Albany Products achieved a better understanding of team dynamics and leadership effectiveness. This approach has not only unlocked individual potential but also led to stronger collaboration and improved organisational performance. The tailored coaching program has opened the door for continued growth across the company.


